jQuery.fn.liScroll = function(settings) {
		settings = jQuery.extend({
		travelocity: 0.07
		}, settings);		
		return this.each(
			function(){
				var $strip = jQuery(this);
				$strip.addClass("newsticker")
				var stripWidth = 0;
				var $mask = $strip.wrap("<div class='mask'></div>");
				var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
				var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
				$strip.find("li").each(
					function(i){ stripWidth += jQuery(this, i).width(); }
				);

				$strip.width(stripWidth);			
				var defTiming = stripWidth/settings.travelocity;
				var totalTravel = stripWidth+containerWidth;								

				function scrollnews(spazio, tempo){
					$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
				}

				scrollnews(totalTravel, defTiming);				

				$strip.hover(
					function(){ jQuery(this).stop(); },
					function(){
						var offset = jQuery(this).offset();
						var residualSpace = offset.left + stripWidth;
						var residualTime = residualSpace/settings.travelocity;
						scrollnews(residualSpace, residualTime);
					}
				);			
		});	
};